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Marketing Your Home

Marketing Plan Overview

When Walt began selling real estate 35 years ago, he instantly understood the power of a well-conceived and aggressively executed marketing plan. Our time-tested strategy has evolved over the years to incorporate cutting-edge technology to provide 24/7 exposure to a world-wide pool of potential buyers. While online marketing and social media are certainly important 21st century components of our marketing effort, we still embrace tried and true methods including print marketing, direct mail and continual networking with our peers.

The following pages include the details of our marketing plan. Highlights include:

  • Collateral Development
    • Our professional photographer will shoot your property extensively
    • Our professional copywriter will craft the marketing verbiage for your property
    • Our in-house marketing department will create and print the property brochure with a floor plan, if available
  • Online Advertising
    • Your property will be posted to literally thousands of websites
    • Our network of proprietary websites are designed to generate buyer leads which turn into showings for our listings
    • We will reach out to our fans on Facebook and the people who follow us on Twitter to make them aware of your property
  • Print Advertising
    • Your property will be placed in a rotation of publications that saturate the local market
    • A direct mail piece will be sent to the surrounding homes to let your neighbors know that your house is available
    • E-Mail Marketing
    • We send “e-blasts” to our proprietary database of local Realtors who focus specifi cally on homes in your price range as well as our proprietary database of national and international Realtors who focus the luxury market
    • We will include your property on our weekly “Market Update” e-mails that we send to our consumer database
  • Realtor Marketing
    • We will post your property to the Multiple Listing Service database
    • We will execute the e-mail marketing plan listed above
    •  We will place your home on Realtor tours
    • We will continually network with our peers to ensure the real estate community is familiar with your property
  • General Marketing
    • A sign will be placed on your property
    • If appropriate, open houses will be held

Marketing Activities: The First 30 Days

Walt Danley Realty uses tried and true marketing tactics to ensure your home is properly presented to the
marketplace from the fi rst day of the listing. We fi rmly agree with the old adage that you only get one
opportunity to make a fi rst impression, so we ensure that we have high-quality marketing materials before
launching a new listing. The following is a list of tasks we undertake within the fi rst 30 days of the listing:

  • Photography – Your property is professionally photographed extensively for online and print advertising.
  • Copywriting – Brochure and ad copy are created.
  • Floor plan – We create a floor plan using your existing blueprints.
  • Brochure – The photography, brochure copy and fl oor plan are combined to create a marketing piece that is shared with buyers and other agents.
  • Sign – A sign will be placed in your front yard.
  • Multiple Listing Service – Your property is added to the MLS database which provides information about your property to Realtors. In addition to the exposure the MLS provides to agents, literally thousands of consumer-based websites are populated with the data from the MLS.
  • Luxury Home Tour – Your property is submitted to LHT, which provides agents from all companies the ability to tour your home.
  • WDR tour – Members of Walt Danley Realty will tour the property shortly after it has been listed.
  • Online marketing– In addition to the websites that are fed through the MLS, our staff posts the photos, text, brochure, floor plan and virtual tour for your property to a variety of websites which in turn syndicates your listing across the Internet.
  • E-mail marketing – An e-mail is sent to our proprietary database of Realtors who specialize in the luxury market. This includes Realtors who belong to the Luxury Home Tour as well as every agent who has listed or sold a million-dollar property within the past two years.
  • Virtual Tour – A virtual tour is created using our photos and text. Our vendor then syndicates the tour across the Internet.
  • Photo book – We create a photo book for the property, which includes 8×10 photos and oversized floor plans. The photo book is handed out to prospective buyers during showings.
  • Advertising – Your property will be featured in the Paradise Valley Independent, the North Scottsdale Independent, the Arizona Republic and the Biltmore Independent within the fi rst month of the listing and then on a rotational basis thereafter (The Arizona Republic ad can take as long as 45 days to appear depending on the date on which your property is listed).
  • Just Listed mailing – An oversized postcard will be mailed to the surrounding homes to announce that your property is on the market.

In addition to the activities outlined above, our team
members network tirelessly with our peers to ensure the
real estate community is aware your home is on the market.
We are continually experimenting with new media and new
methods to provide exposure to our listings to our peers in
the industry and to potential buyers.