Marketing A One-Of-A-Kind Luxury Home

The luxury market in Phoenix, Paradise Valley, and Scottsdale offers a variety of unique homes for sale. Far from any tract home, the choices here are as diverse and intriguing as the beautiful landscape surrounding them. There is no question that, when looking for a one-of-a-kind luxury home, your options are plentiful. Naturally, this is great news for the homebuyer.

But what if you are trying to sell a luxury home? How can you make your exclusive home stand out in a field of so many amazing homes for sale? And how can you determine the value of a property when comps are not easily identifiable? The short answer, of course, is to work with knowledgeable real estate professionals that specialize in the luxury market.

At Walt Danley Realty, our team understands what it takes to make luxury homes attractive to prospective buyers. We focus on the distinctive attributes of each property and work with sellers to calculate an appropriate asking price. By evaluating market trends and showcasing your home’s unique qualities, we can help find just the right buyer at the right price.

Making The Best First Impression

As they say, you only get one chance to make a first impression. But this may not be entirely true when it comes to luxury real estate. Especially when you have a savvy agent at your side. Certainly, first impressions do matter. But, if you use multiple outlets to make that first impression, you have a better shot at attracting buyers.

Your first “first impression” is to find ways to make your home more appealing. No matter how special or unique your home may be, if it doesn’t look fresh and well maintained, it won’t have the same allure. With curb appeal being the number one impression, we suggest painting a home’s exterior and brightening up the landscaping with some colorful flowers. We also recommend either touching up interior paint or even adding fresh paint in neutral colors in rooms that could use a facelift.

Once you have updated the look of your home, it’s time to take professional photographs to showcase its pristine beauty. These photos can then be used for online and printed marketing materials to establish another “first impression” opportunity.

What’s Your Home’s Story?

There is a story to every home. Whether there is some historical significance or simply the story of your own personal memories, you want to offer a narrative of the experiences that can be had in your home. Such stories might paint a picture of raising children or throwing magnificent parties. As another way to make a “first impression,” you can incorporate your home’s unique features in your story to emphasize what makes the property unlike any other.

Of course, there are many other creative solutions to selling homes in the luxury market. We would love to share our ideas with you and help you make the most of selling your home in Phoenix, Paradise Valley, or Scottsdale. Contact us at Walt Danley Realty to learn more about how we can make your luxury home a dream come true for another fortunate owner.