Marketing Your Home

When Walt began selling real estate in 1977, he instantly understood the power of a well-conceived and aggressively executed marketing plan. Our time-tested strategy has evolved over the years to incorporate cutting-edge technology in order to provide 24/7 exposure to a worldwide pool of potential buyers. However, while online marketing and social media are certainly important components in any 21st century marketing effort, we still embrace tried and true methods including print marketing, direct mail and continual networking with our peers.

Marketing Plan Overview

Below are the highlights of our marketing plan for each and every property:

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Collateral Development

  • Our professional photographers will shoot your property extensively
  • Our professional copywriter will craft the marketing verbiage for your property
  • Our in-house marketing department will create and print the property brochure with a floor plan, if available

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Online Advertising

  • Your property will be posted to literally thousands of websites
  • Our network of proprietary websites is designed to generate buyer leads, which turn into showings for our listings
  • We will reach out to our Facebook and Twitter followers to make them aware of your property

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Print Advertising

  • Your property will be placed in a rotation of publications that saturate the local market
  • A direct mail piece will be sent to the surrounding homes to let your neighbors know that your house is available

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E-Mail Marketing

  • We send “e-blasts” to our proprietary database of local Realtors who focus specifically on homes in your price range, as well as our proprietary database of national and international Realtors who focus the luxury market
  • We will include your property in our weekly “Market Update” e-mails that we send to our consumer database

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Realtor Marketing

  • We will post your property to the Multiple Listing Service database
  • We will execute the e-mail marketing plan listed above
  • We will place your home on Realtor tours
  • We will continually network with our peers to ensure the real estate community is familiar with your property

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General Marketing

  • A sign will be placed on your property
  • If appropriate, open houses will be held

In addition to the activities outlined above, our team members network tirelessly with their peers to ensure the real estate community is aware your home is on the market. We are continually experimenting with new media and methods to provide exposure for our listings to industry professionals and to potential buyers.