Why Branding Matters When Selling Your Luxury Home

When appealing to the affluent buyer, the brand of your agent and brokerage really does matter. Because, in the high-end home market, it’s essential to reach ideal buyers seeking an exclusive property just like yours. That’s how a brokerage like Walt Danley Realty works for you.

An Established Brand

Consumers in general choose brands that are familiar or have a solid reputation. This is true whether purchasing a vehicle, appliances, or even a new luxury home. Homebuyers often feel more assured when the seller is represented by a prestigious real estate firm that works primarily with luxury properties. In the Phoenix luxury market, Walt Danley Realty is well known as a leading brokerage in sought-after communities such as Paradise Valley and Scottsdale. Walt Danley Realty is also an exclusive affiliate of Christie’s International Real Estate, an established brand that serves clients in 45 countries with sales topping more than $115 billion each year. Having the Christie’s name behind Walt Danley Realty confirms the proven reputation of our brokerage and provides assurance to your potential buyer.

Experienced Agents

When selling your luxury home, it’s essential to work with an agent that has solid and relevant experience. From understanding the intricacies of the local market to the legal knowledge for contracts and other important documentation, your agent must be able to navigate any issue that may arise with a potential buyer. An experienced agent also will have the contacts and ability to reach the buyers that are seeking a home like yours. At Walt Danley Realty, our real estate professionals each have a minimum of at least ten years experience in luxury real estate and are well-versed in the Phoenix luxury market. Our unique approach to real estate sales involves a combined effort of our entire team to ensure that you receive the full support you require when selling or buying a luxury home.

A real estate firm with an established brand plus agents that have exclusive experience in luxury real estate can make all the difference when selling your home. At Walt Danley Realty, we are one of the area’s–and the nation’s–most successful luxury real estate firms with a focus on exclusive properties. Since 1977, our President Walt Danley has ranked in the top one-percent of real estate sales in the United States, and our agents are recognized in the industry for their level of service and expertise. When choosing Walt Danley Realty to represent your home sale or purchase, you can take comfort in know that you have our full team of professionals on your side.

Because your agent and brokerage’s brand matter, contact us today.